Museum of the Rockies
Guerrilla Advertising Campaign
This collaborative project is a promotion campaign for the Museum of the Rockies (MOR). The museum is not just a place for children and families to enjoy. MOR is also a place for college students to have fun. Through this Instagram campaign, MSU students are challenged to put their mischief hat on. They are reminded that with just a little creativity and imagination, the home of dinosaur fossils can be fun again. Students receive a few small, plastic dinosaurs and a sticker during Montana State University's year kick-off Catapalooza, and they are challenged to post pictures of these dinosaurs doing mischievous things around campus, while using #MORmischief. Monthly winners for the post with the most likes receives free entrance for themselves and a friend to the museum’s seasonal events Hops & History or Brews & the Big Sky.
